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Richard Rudzinski

CREATIVE ART DIRECTOR  • GRAPHIC DESIGNER  •   PROJECT MANAGER

Smithtown, NY 11787

(631) 445-6807 

RudzinskiRick@gmail.com

AKRdesign.net

 STRATEGIC EXECUTION  ·  CAMPAIGN LEADERSHIP

BRAND ENGAGEMENT ·  TEAM LEADERSHIP  

 

  • Creative Direction: Demonstrates consistent excellence in shaping brand-driven, cross-channel campaigns that blend creativity with strategy across B2C and B2B markets.

  • Visual Storytelling: Excels at concept development and multi-platform design, bringing ideas to life through compelling layouts, compositions, and campaigns.

  • Strategic Problem-Solving: Known for transforming complex challenges into clear, visually powerful solutions that resonate with audiences and drive measurable results.

  • Collaborative Innovation: Passionate creative leader who inspires teams to push boundaries, innovate across media, and deliver cohesive, high-performing brand experiences.

PROGRAMS

Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere) · Social Media (Meta, Instagram, Facebook, Snapchat)
Microsoft Office (Word, Excel, PowerPoint, Outlook) · Google Workspace (Docs, Sheets, Slides, Calendar)

WordPress · Wix · Evernote · Monday · Dropbox · Power BI · Teams

WORK EXPERIENCE

AKR DESIGN & MARKETING, Smithtown, NY

Creative Art Director
January 2010 – Present

  • Design and execute brand-aligned print, digital, and apparel campaigns across multiple channels, including advertising, social media, video, email marketing, and merchandise

  • Partner with diverse clients to develop creative concepts, visual storytelling, and strategic messaging that strengthen brand identity, elevate audience engagement, and drive measurable growth

  • Manage all phases of production, from concept to final delivery, ensuring quality, consistency, and alignment with brand strategy and objectives

  • Consistently achieve 10-20% ROI gains, prompting clients to boost monthly marketing budgets by more than 100%

    Selected Clients & Projects:

 

  • Created brand-aligned print advertisements for All American Auto Group (Lincoln, Chevrolet), modernizing visuals and messaging to reflect each brand’s unique identity and customer

  • Designed cohesive multi-channel campaigns for Garden City Jeep, including print ads, video storyboards, digital banners, email marketing, and t-shirt graphics

  • Produced compelling digital marketing materials for NAPA North American Partners in Anesthesia, including banners, fliers, and direct mail pieces that drove customer engagement

  • Designed t-shirt graphics and a custom, U.S. Navy-registered logo for the USS Vermont

  • Developed branded apparel designs for Mercury Racing, enhancing brand recognition within the niche marine racing propulsion systems market

WALTER F. CAMERON ADVERTISING, Hauppauge, NY

Vice President of Creative
July 2022 – September 2024

  • Directed a 15-member creative team comprised of video producers, copywriters, designers, and freelancers across national, regional, and local campaigns, resulting in award-winning work and measurable client engagement growth

  • Designed and executed integrated creative strategies for digital, social, print, broadcast, and experiential campaigns, driving a 30% increase in audience engagement for diverse clients including B2B, automotive, retail, and medical

  • Developed and implemented cohesive brand identity strategies, including logos, taglines, storyboards, custom illustrations, and packaging, ensuring consistency across all channels and elevating client brand positioning

  • Managed budgets up to $500K and scaled accounts from small projects to multi-million-dollar engagements, increasing agency revenue by 15% within one fiscal year

  • Led client pitches and cultivated strategic partnerships, securing five new accounts and expanding existing relationships across Tier 1 (national), Tier 2 (regional), and Tier 3 (local) markets

  • Streamlined creative production workflows, reducing turnaround time by 20%, and conducted quarterly performance reviews to strengthen team efficiency, alignment, and output quality

  • Conceptualized and implemented an in-house video production studio, cutting external production expenses by ~$200K in year one and accelerating campaign delivery timelines

 

 

Selected Clients & Projects:

 

  • Orchestrated a creative and brand overhaul for VIP Automotive Group, enabling rapid expansion from two to nine locations and cementing its status as a multi-billion-dollar brand

  • Collaborated with the digital team and account executives to launch targeted social media and email marketing campaigns, resulting in a 37% increase in ROI for Westbury Jeep, the #1 Jeep dealer in the US

  • Scaled creative initiatives for Long Island Volvo Group, driving transformative results that led the client to double their budget and scale regional campaigns for national implementation

  • Led integrated advertising campaigns for Alure Home Improvements, delivering high-impact print and video content 

  • Designed comprehensive brand identities for Symbio, including logo creation and website design

  • Developed targeted digital display advertising for rapidly expanding brand Redefine Meals

  • Directed multi-channel campaigns for La-Z-Boy, including print, web banners, and email marketing

  • Crafted engagement-boosting email marketing strategies for Hauppauge Industrial Association (HIA)

  • Produced storyboard designs for Discover Long Island and Konsyl, enhancing visual narratives and campaign cohesion

  • Designed compelling tradeshow booth experiences for ClickIt, Retlif Testing Laboratories, and Ambassador Education Solutions, delivering visually immersive and brand-aligned presentations

  • Created high-quality brochures and marketing collateral for Volvo, North American Partners in Anesthesia, Merola Tile, and Generation Auto Group, reinforcing brand messaging and client engagement
     

Earlier Roles at Walter F. Cameron Advertising: Creative Director, Art Director

 AREAS OF EXPERTISE

· Art & Creative Direction · Brand Identity Development · Integrated Campaign Strategy · Client Relationship Management

· Digital & Social Media Marketing · Print Production · Experiential & Tradeshow Design · Storyboard & Video Production

· Creative Design · Brand Strategy · Cross-functional Collaboration · Budget & Resource Management · A/B Testing

· Performance Optimization · Copy & Visual Conception · Market Expansion & Growth Enablement

© 2010 AKR Design and Marketing

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